Marketing Automation
Build scalable workflows for lead management, scoring, routing, nurturing, and lifecycle orchestration.
MARKETING OPERATIONS LEADER
I build the systems behind better marketing.
I build the workflows, integrations, data processes, and automation that connect marketing strategy to reliable execution—and make complex martech stacks easier to operate.
CHRIS
NORDIN
NORDIN
CRMSalesforce
AUTOMATIONMarketo
INTENT6sense
DATAZoomInfo
AIClaude + Apps Script
MARKETING AUTOMATION✦
MARTECH ARCHITECTURE✦
LEAD LIFECYCLE✦
DATA & ANALYTICS✦
AI INTEGRATIONS✦
01 / CAPABILITIES
Where strategy meets systems.
Martech & Data
Connect platforms, improve data quality, establish reliable processes, and turn fragmented data into useful signals.
AI & Integrations
Extend existing systems with custom scripts and AI workflows that eliminate repetitive work and unlock new capabilities.
Systems & Change
Support major platform migrations and operational changes while keeping teams, processes, and data moving forward.
02 / IMPACT
Systems, automation, and results.
01
MARKETING AUTOMATION & SYSTEMS ARCHITECTURE
Designing the operating system behind marketing
- Architected and maintained a division's full MarTech stack across HubSpot, Marketo, Salesforce, and Asana, owning integration health across sync, routing, and attribution.
- Built a complete Direct-to-AE inbound lead routing system in HubSpot using Operations Hub custom code blocks, including AE on-call logic and native Salesforce task creation.
- Designed and implemented a HubSpot-Salesforce sync brake mechanism to prevent mid-workflow sync collisions and improve data integrity across systems.
- Leading a Marketo-to-HubSpot migration for a divisional product portal ahead of a vendor-mandated platform shutoff, managing a $63,885 engagement with an outside implementation partner and building the budget approval deck for leadership.
02
PROCESS AUTOMATION & TOOLING
Replacing repetitive work with connected systems
- Built and iterated a Google Apps Script-based HubSpot Contact Importer (v34+) with multi-step validation, Clearout.io email verification, Asana approval gating, and fuzzy owner matching.
- Developed an Outlook-to-Asana automation converting HubSpot landing page approval emails into tracked tasks with automated due-date logic and metadata tagging.
- Built a Power Automate flow routing Qualified meeting notifications to Account Executives via Teams DM.
- Created an internal tooling suite including an mOps progress tracker, a divisional marketing hub web app, and a cross-platform email operations dashboard spanning HubSpot and Marketo.
03
AI TOOLING & INNOVATION
Putting AI to work inside marketing operations
- Built and published an internal Claude skill that reads event exhibitor contracts and attendee privacy policies to determine lead marketability, adopted org-wide across the marketing team.
- Piloted and evaluated an internal AI support bot (BotDojo) to field team questions against internal SOPs, including escalation logic to a structured intake workflow.
- Authored a companion SOP for AI-assisted ("vibe coded") HubSpot landing page development and produced a HubSpot AI Visibility guide for the marketing team.
04
ANALYSIS & REPORTING
Finding problems hidden in the data
- Conducted a Marketo-to-HubSpot migration audit for a divisional portal, scoring 68 landing pages and 50 forms via a custom Python REST API script and surfacing consolidation opportunities across 24+ redundant form variants.
- Diagnosed and resolved a paid attribution issue causing content-syndication leads to be misclassified in HubSpot.
- Delivered executive-level paid search campaign reviews and a ZoomInfo CSM training analysis and leadership pitch.
05
CAMPAIGN & DEMAND GEN
Building the infrastructure behind demand generation
- Built a premium-tier outbound campaign in ZoomInfo Studio with partner-customer exclusion safeguards, in cross-functional alignment with product marketing.
- Designed and built a HubSpot newsletter populator system with custom Design Manager modules, expanding template capacity to 20 content card slots.
- Developed six custom HubSpot Design Manager modules improving landing page build speed and consistency.
03 / TECHNOLOGY
A connected toolkit.
Hover or tap a card to see it in use.
01
Salesforce
CRM / Revenue Operations
IN USE
Coordinated a company-wide migration to a new Salesforce instance across HubSpot and Salesloft.
02
Marketo
Marketing Automation
IN USE
Lead-scoring logic flagging sales-ready accounts, with score-generated SQLs converting at a documented 100% rate.
03
6sense
ABM / Intent
IN USE
Surfacing intent signals to identify accounts already in-market.
04
ZoomInfo
Data / Intelligence
IN USE
Outbound segment builds with exclusion logic to avoid touching existing customers.
05
HubSpot
Marketing / CRM
IN USE
An inbound routing system with on-call logic and native CRM task creation.
06
Salesloft
Sales Engagement
IN USE
Keeping outbound cadences aligned with CRM ownership through a platform migration.
07
Google Apps Script
Custom Automation
IN USE
A lead-import tool with validation, email verification, and approval gating.
08
Claude
AI / Workflow Integration
IN USE
Reading contracts and privacy policies to determine what a lead list can legally be used for.
09
Asana
Work Management
IN USE
Reusable project templates giving teams a repeatable framework for cross-channel campaigns at scale.
CAREER
A career built around making marketing work better.
2024 — PRESENT
Legal & Compliance SaaS
Marketing Operations Manager
2022 — 2024
Education Technology SaaS
Marketing Operations Specialist
2018 — 2022
K–12 Trade Association
Manager, Marketing + Digital Content
THE APPROACH
“The best marketing operations work is the part nobody has to think about.”
Build it well. Automate what can be automated. Make the data useful. Then make it easier.
04 / TESTIMONIALS
What the people I work with say.
Recognition from leaders, teammates, and cross-functional partners across marketing operations, systems, reporting, and major platform projects.
“And I must give a shoutout to Chris for the Asana project updates—such a win for all of us. Truly a game-changer.”
VP, HR Solutions MarketingLeadership recognition
“THE ONE. THE ONLY. CHRIS. NORDIN. Do I need to say anything more? They single-handedly are transforming how we operate as a team. Who does that? Seriously, take a minute to wrap your brain around what they accomplished.”
ColleagueTeam recognition
“Chris Nordin – MOPS liege! Thank you for being so tireless and tenacious in not only doing all the HS and SF1 migration things, but also making sure the leads keep coming in. There are not enough words for me to express the gratitude and confidence I have in you leading this project and making things happen. You are awesome.”
ColleagueSalesforce migration project
“Chris Nordin as Proactive Problem Solver, because they have a very methodical way of working through the big to small, simple to complex puzzles we send over. Chris asks the right questions, comes up with a few good ideas and then some more, so we have both short- and long-term options that help us get to the bottom and implement good solutions.”
ColleagueAward nomination
“Chris stepped in without hesitation when a marketing send hit a snag, taking ownership under time pressure to get it corrected. Chris has also been a great thought partner on a historically complicated project—asking good questions and offering thoughtful ideas that made it easy to work through challenges together.”
Senior Director, Partner Growth ProgramsProduct launch support
“Huge kudos to Chris Nordin and the ops team for this report. Everyone needs to read through this. If you're not seeing pipeline generation or engagement with a campaign, are you still doing it, over and over? Lean on each other for new ideas, refreshed messaging, and new channels to test.”
ColleagueHubSpot operations report thread
“Everyone should have a Chris on their team. They are always willing to roll up their sleeves and dive into work, and never hesitate to offer help and guidance to teammates who ask for it. They're appreciated not just for one project or accomplishment—of which there are many—but for being there every day.”
Written recognitionTeam recognition
“Chris Nordin and [a teammate] have the Midas touch—everything they build turns to marketing ops gold. We now have subscription types, active customer lists, and data that's actually clean after a CauseIQ sync.”
ColleagueQ1 marketing wins recap
“The Trends and Insights report would not have been possible without the outstanding work by the team, including Chris. Major kudos and thank you to everyone involved.”
ColleagueTrends & Insights report
“Literally the best. Thank you, Chris.”
ColleagueTeam recognition
“We are so lucky to have your expertise, Chris.”
ColleagueTeam recognition
“I think your idea is genius, Chris. And we know it's possible now.”
ColleagueProject recognition
05 / AWARDS & CERTIFICATIONS
Recognition and credentials.
AWARD
2026 Ante Up Award
CERTIFICATIONS
- HubSpot Content Marketing Certified
- HubSpot Marketing Software Hub Certified
- Salesloft Administrator Training – Level I
- Salesloft Administrator Training – Level II
06 / CONTACT
Let's build something better.
If you're building a marketing operation, untangling a martech challenge, or looking for better ways to connect systems, data, automation, and AI, I'd be happy to connect.