Marketing Automation
Build scalable workflows for lead management, scoring, routing, nurturing, and lifecycle orchestration.
MARKETING OPERATIONS MANAGER
I make marketing systems work better.
I build the workflows, integrations, data processes, and automation that connect marketing strategy to reliable execution—and make complex martech stacks easier to operate.
CHRIS
NORDIN
NORDIN
CRMSalesforce
AUTOMATIONMarketo
INTENT6sense
DATAZoomInfo
AIClaude + Apps Script
MARKETING AUTOMATION✦
MARTECH ARCHITECTURE✦
LEAD LIFECYCLE✦
DATA & ANALYTICS✦
AI INTEGRATIONS✦
MARKETING AUTOMATION✦
MARTECH ARCHITECTURE✦
CURRENT ROLE
Marketing Operations at Mitratech.
NOV 2024 — PRESENT
Marketing Operations Manager
Managing the martech environment and the processes behind lead generation, data normalization, reporting, email marketing, and cross-functional campaign execution.
01Custom lead import app
Built a custom application for third-party lead imports into HubSpot with Clearout.io validation.
02Campaign operations
Developed Asana project templates to support cross-channel marketing campaigns at scale.
03Salesforce migration
Spearheaded marketing's work on a company-wide Salesforce instance migration, coordinating with HubSpot and Salesloft teams.
01 / CAPABILITIES
Where strategy meets systems.
Martech & Data
Connect platforms, improve data quality, establish reliable processes, and turn fragmented data into useful signals.
AI & Integrations
Extend existing systems with custom scripts and AI workflows that eliminate repetitive work and unlock new capabilities.
Systems & Change
Support major platform migrations and operational changes while keeping teams, processes, and data moving forward.
02 / TECHNOLOGY
A connected toolkit.
01SalesforceCRM / Revenue Operations
02MarketoMarketing Automation
036senseABM / Intent
04ZoomInfoData / Intelligence
05HubSpotMarketing / CRM
06SalesloftSales Engagement
07Google Apps ScriptCustom Automation
08ClaudeAI / Workflow Integration
03 / SELECTED WORK
Problems solved with systems.
01
MITRATECH / DATA + AUTOMATION
Validated third-party lead imports
Built a custom application to bring third-party leads into HubSpot while using Clearout.io for email validation—creating a more controlled path for incoming lead data.
02
MITRATECH / CAMPAIGN OPERATIONS
Campaign operations built to scale
Developed reusable Asana project templates to support cross-channel marketing campaigns at scale, giving teams a repeatable operational framework for campaign execution.
03
MITRATECH / MARTECH MIGRATION
Coordinating a Salesforce ecosystem migration
Spearheaded the marketing effort for a company-wide migration to a new Salesforce instance, coordinating across HubSpot and Salesloft teams to maintain integration across the revenue technology ecosystem.
04
COMMUNITY BRANDS / AUTOMATION
Custom lead scoring automation
Implemented custom lead scoring automation in HubSpot, with score-generated SQLs converting at a documented 100% rate in the résumé period.
05
COMMUNITY BRANDS / MARTECH
Marketing operations across the revenue stack
Administered a company-wide martech stack and developed processes spanning lead generation, lead scoring, data normalization, reporting, and email marketing.
Project details can be expanded with measurable outcomes, screenshots, architecture diagrams, and lessons learned as we refine the portfolio.
CAREER
Growing from digital marketing into marketing operations.
2024 — PRESENT
Mitratech
Marketing Operations Manager
2022 — 2024
Community Brands / Education Brands
Marketing Operations Specialist
2018 — 2022
California Association of School Business Officials
Manager, Marketing + Digital Content
THE APPROACH
“The best marketing operations work is the part nobody has to think about.”
Build it well. Automate what can be automated. Make the data useful. Then make it easier.
04 / CONTACT
Let's build something better.
Interested in marketing operations, martech, automation, or AI-enabled workflows? I'd be happy to connect.